About Us
Welcome to Prime Sports Agency (PSA)
Empowering the Future of Sports in Tanzania
At Prime Sports Agency (PSA), we are dedicated to promoting, coordinating, and advancing sports development across the United Republic of Tanzania. As a privately owned institution, we specialize in the design and management of structured programs that strengthen our national sports system.
Our goal is simple: to enhance Tanzania's competitiveness and visibility on the global stage. Through quality infrastructure, scientifically informed sports education, and comprehensive youth development, we are building a foundation that meets international standards.
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Our Vision
To become a leading institution in Tanzania in the promotion and advancement of the sports sector through the development of quality infrastructure, sports education, and comprehensive youth development programs that meet international standards.
Our Mission
To develop and promote modern sports infrastructure, design and implement scientifically informed sports programs, collaborate with government and international stakeholders, and establish structured talent development pathways from grassroots to national levels.
Organizational Objectives
Prime Sports Agency is committed to building a strong and sustainable sports ecosystem in Tanzania. Through its organizational objectives, the Agency focuses on structured program development, empowering youth, strengthening national systems, driving economic growth, and positioning Tanzania as a competitive force internationally. These goals reflect PSA’s dedication to using sports as a catalyst for health, unity, and progress.
International Competitiveness
Enhance Tanzania’s visibility and competitiveness in international sports.
Governance Framework
Prime Sports Agency operates under a governance framework that emphasizes accountability, transparency, ethical leadership, and professionalism.
Board of Directors
Provides strategic oversight and ensures accountability.
Executive Management
Responsible for day-to-day operations and policy implementation.
Core Values
Accountability • Transparency • Professionalism
Monitoring & Evaluation
We apply a structured framework to track performance, assess effectiveness, and ensure accountability.
1. Performance Indicators
Track measurable outcomes across programs.
2. Periodic Reviews
Assess progress and identify improvements.
3. Stakeholder Reporting
Share results transparently with partners.
4. Adaptive Management
Adjust programs for continuous improvement.
Our Partners
Prime Sports Agency is proud to collaborate with organizations that share our vision for sports development and youth empowerment.
Pepsi Tanzania
Tanzania Swimming Association
South African Airways
Champion Rise
Genesis
Facts
MORE THAN 6 YEARS OF EXPERIENCE
Youth Reached
Events Organized
Certified Coaches
Strategic Partners
Testimonials
Coach Daniel M.
Tanzania Swimming Association
Working with PSA has transformed how we train and certify coaches.
Sarah K.
Parent of Youth Athlete
My son joined a PSA grassroots clinic last year, and I’ve seen his confidence and discipline grow tremendously. PSA truly invests in the future of our youth.
Boniface T.
Director of Sports Development
PSA’s initiatives align perfectly with national priorities. Their events showcase Tanzania’s potential and inspire the next generation of athletes.reliable to us.
Edwin K.
Finance Manager, PSA
Beyond numbers, PSA is about impact. Every program we run is designed to create opportunities and strengthen the sports ecosystem.
Pepsi Tanzania
Strategic Partner
Partnering with PSA has been rewarding. Their professionalism and vision make them a trusted leader in sports development.
Meet Our Team
Prime Sports Agency is powered by passionate professionals committed to sports development, youth empowerment, and national pride.
Halleluya J. Mpango
President
Winfred B. Mbangule
General Secretary
Lameck Borega
Chairman of the Board of Directors
Edwin Karume
Finance Manager